Lex Josephs, Walmart Media Group’s VP of Sales and Media Partnerships, explained in the official release:
The self-serve advertising portal Walmart rolled out in January 2020 makes it easier for sellers to: Measure the effectiveness of your performance ads. Here are some additional reasons you need to make Walmart advertising part of your growth strategy. Plus, advertising on Walmart can help you reach more in-store customers, too: 62% of Walmart customers say their ad experiences on Walmart’s site or app influence their in-store experience_._ However many Americans also shop at Walmart or. This is especially true if you want to target Amazon shoppers: According to Consumer Intelligent Research, the average US Amazon Prime customer spends more than $1,300 a year, and there are more than 100 million Prime members around the world. If you sell on Walmart and want to improve your digital marketing strategy and reach more ecommerce shoppers, you need to be advertising through Walmart. Walmart Advertising Needs to be a Part of Your Businesses’ Growth Strategy In this guide, we’ll cover everything you need to know to make Walmart marketplace a part of your ecommerce growth strategy through Walmart advertising. More than 110 million people shop on each month, and the marketplace has grown 2020 sales at a higher rate than eBay. Right now, the Walmart marketplace presents a fantastic opportunity for ecommerce sellers. In 2018, Walmart became the third-largest ecommerce retailer in the United States, with online sales up by 43% in the third quarter of 2018. With hundreds of millions of customers each week between their physical Walmart stores and ecommerce marketplace, they continue to ramp up their ecommerce presence and improve their ad tech to compete with Amazon and Google.Īnd Walmart is hot on Amazon’s heels: Between early 2017 and last year, Walmart saw 207% growth in its ecommerce buyer base. Special thanks to all our education partners at Flywheel Digital, ITSRAPID AND The Mars Agency.Walmart is one of the largest retailers in the world. Get a peek behind the scenes to understand how tomorrow’s technologies are enabling digital shelf experts today.ĪND our summits are designed to fit your busy schedule AND if you miss all or part of the event live, registrants get the recording!
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You’ll also learn how to increase efficiency with new playbooks for producing highly engaging visual content. In this session, Dave and Pam will show you how seasonal imagery, enhanced content, videos and more are helping brands live up to their performance potential across retail media, social media and product detail pages. And while many brands aspire to a similar (or greater) level of dynamism at the digital shelf, many find the cost or complexity of refreshing content prohibitive.
In the mobile-first era of digital commerce, visual content has emerged as an essential and versatile performance lever.
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👉 Register today = It's FREE for Brands :) 👀 THE FUTURE OF SHOPPER ENGAGEMENT IS VISUAL: Join Chris Perry and me in welcoming David Feinleib ( ITSRAPID) and Pam Perino ( Ghirardelli Chocolate Company) to our upcoming firstmovr 8.8 FUTURE OF ENGAGEMENT summit NEXT Tuesday, August 8 from 12-2:00p ET / 9-11:00a PT for their session of best practices and insights.
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